Avoiding Tripadvisor’s Fake Reviews
The problem that has bedeviled Tripadvisor for years has recently come to a head with a report that hotels are regularly approached by companies offering to plant positive reviews for a monthly fee. Planted Reviews The travel industry site, Travolution, reported that one hotel received paid positive reviews before it was even open. The allegations were picked up by the Telegraph (Can We Trust Hotel Reviews on Tripadvisor?) who noted that “if it was possible to unearth all the fake reviews, there might not be enough red pen to go around. Like drug users in sport, the people committing the … Continue reading →